What is Domain Authority?

What is Domain Authority?

Unless you are staying in a region where the sun does not shine or an area where the internet is not a thing, you have undoubtedly heard of and read about domain authority. John Kleinberg developed domain authority in 1999, but it was brought to light by MOZ. It predicts the online presence of a website. In brief, domain authority is a prediction scheme that suggests how high a website will rank on search engine result pages (SERP).

The score of domain authority is between 1 to 100. Obviously, the higher the website's score, the more authority that website has, thus ranking quicker on Google and more competitive keywords.

Factors That Influence Domain Authority

Knowing the factors that influence domain authority will help website owners strategize a fascinating way of boosting their online presence. Several factors influence domain authority. MOZ has over a hundred factors that can positively affect the ranking of a website. Find some of the factors below:

  • The number of content on the website;

  • The total number of backlinks referring to the website;

  • The number of social signals on the site;

  • How fast the site loads;

  • The quality of content on the site;

  • The quality of the backlinks pointing to the site;

  • The number of times the domain has been clicked on;

  • MOZ trust (link score);

  • Etc

Ways to Boost Your Website Domain Authority

Knowing the factors that can increase your domain authority, it is also vital that you know how to boost it. We will highlight a few ways to boost your DA from the factors that positively influence the DA.

Create More Quality Backlinks

Aside from the website content quality, the quality and the number of backlinks that the site has is also very important. The backlinks tell Google how important the webpage is. Backlinks are links from other websites that link to another website for the people who don't know what backlinks are. Back in the day, the strategy was always quantity over quality. The name of the game has changed, and its quality over quantity when it comes to backlinks. Backlinks are among the most important things Google analyzes when ranking a website in their search engine.

Create Quality Content

The quality of content found on your website speaks volumes about how credible your site is. In most cases, quality is what attracts most readers to visit your website. The more people that visit your page, the higher your site will rank in Google's search engine.

Ensure That You Keep Your Domain Name

The longevity of your domain name means a lot in ranking your site. Google starts counting from the day the site goes live, not the day it was registered. From the first time you go live on the website, Google starts counting. The longer the domain has aged, the better the chances of increasing the site ranking.

How Press Release Websites Have High Domain Authority

A great way to generate strong backlinks for your website is by getting backlinks from websites with high domain authorities. Press releases are a great way to do that.

First, let's break down what a press release is. A press release is publishable content written by an organization with intentions to send to different media organizations. The media organizations can decide to publish the press release as received or curate a news story.

Depending on what network of sites your press release distribution company distributes to, the websites are typical of high domain authority.

Once the content has been shared with the media organizations, the company that the press release is about gets an abundance of links on top-notch news websites in return.

How Press Releases Help Websites SEO

The websites that your press release gets featured on will serve more benefits to your website than just giving you industry recognition.

Base Links

Every website needs links to start up and build the foundation. This is one of the benefits that press releases provide for your website's SEO. Once you have your content published on different news websites, a diverse profile of links will then be referred to your site and serve as a boost for your online presence on Google.

Natural Links to Your Site

There is a penalty for any website that has too many backlinks with direct anchor text. By utilizing your placement on your press release websites, you can diversify your anchor text and link choices to not manipulate search guidelines in Google's eyes.


All in all, you can see how domain authority plays a huge role in understanding a website's quality. As previously mentioned, the higher a website's domain authority, the more power, and ranking ability it has in the eyes of Google.

If you're an entrepreneur, business owner, who needs industry press and wants to be featured on websites like affiliates of ABC, NBC, CBS, FOX, MarketWatch, say no more.

Check out our available options today, and let's get you some positive press!